Originally Posted by
NongShim
Surefire products are certainly expensive, but they are not ridiculous. Surefire makes products first and foremost for those who actually go into harms way. They produce goods that are designed to be used in horrendous conditions.
Let's look at their lights for example. They are machined from big chunks of aluminum. That requires expensive machines, and engineers with 10lb brains to design them. Both of those are expensive to maintain. They also pack tiny electronics inside their lights, and insulate them to resist shock. There are a ton of reasons why it's perfectly reasonable to expect a high price tag for Surefire products. There is no free lunch, good stuff costs a lot.
Surefire products may not be everyone's cup of tea, largely because of the sticker shock people experience when the see the price. That's ok. Surefire's primary customers are not people playing Peter Pan, they are people and organizations that go into harms way.
Surefire puts out excellent products. They also employ people that are great at their jobs, from the guys repping the products to the people designing them. Quality products don't come cheap. It's a sad day when the entitlement mentality creeps into what is work for some and hobbies for others.
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