Whatever works. I love the stuff, and the lab data backs it. I agree that the catch-phrase is over-used, but what else would you call it? It's a technical description. "Nanoparticle" is a scientific term for a particle 1-100nanometers in size. "Infused" goes without needing definition. If a product contains a base oil ("vegetable" is what Rand claims, dunno which veggie...) that has a certain percentage by weight of particles in this size added to it, then what else should it be called? I get what you mean about the negative connotation, but it really is an accurate term if factual, and Rand Innovations does exactly what the name implies.
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