There's always the chance it retails for a shade less. Consider, as others have pointed out, how much the SCAR goes for, the ACR goes for just under that, upper-echelon AR's go for above that, piston AR's tend to go for above that. Plus you have an Israeli tried-and-true weapon with a ten year field history in one of the most inhospitable environments and no small measure of hype.
I dunno, I think it'll sell.
-Cheers
Bookmarks