For this rifle were to really compete with the AR15, Beretta would need to adapt the design for "customization." People love having a gun that is different from their peers' even if the only differences are aftermarket furniture. It might make a dent in the market but unless the price comes to sub $1500 and the users are given aftermarket customization options it will probably only reach SCAR popularity or a little more due to the lower MSRP.
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