These are currently $750 at SWFA and I'm seriously considering picking up 2. I've been attempting to research them as much as possible and what I've been able to obtain so far:

Pros:
Usable reticle both eyes open on 1x even without illumination
Mil/mil adjustments & reticle making the scope very usable out to 500-600 yards
Generous eyebox (anyone have exit pupil data?)
Good eye relief (3.75")
High quality glass
Ability to run turrets capped & uncapped
Scope houses spare battery

Cons:
A little on the heavy side
Not day time bright in the brightest of sunny days (but irrelevant to usability)
Relatively short battery life (which most LPVs seem to suffer)
Ho hum FOV

From what I can gather it blows everything else out in it's price range making it arguably the best value in LPVs. I've looked hard at the Bushnell Tactical Elite 1-6.5 SPF, VCOG, Mk6 & Vortex Razor, Burris XTR2 but that price seems too good to pass up. I really like the fact it does not require illumination to use effectively, unlike something like a Mk6 which is dependent on it. Swaro & Khales scopes were more than what I was willing to pay for a scope.

So, any thoughts?