Everything 26 Inf said is 100% true. I can only add a small bit.
1. Know yourself. Make an honest assessment of where you are in this journey, and where you want to go. Ask yourself what you need to learn, and what you need to work on. Kyle Defoor, several years back, had a blog post about periodically listing the macro-skills that are germane to your job, lifestyle, defensive/survival philosophy, and then ranking both their relative importance as well as your assessment of which you need to work on, based on that importance and your current skill level. With regards to shooting, what is important to your envisioned goal/use, and where are you weak? Are your fundamentals solid (yes we can always use a refresher), or are they lacking? Do you regularly carry concealed, and if so have you been shooting from concealment? Are you a rock star with 25m bullseye and walk-back drills, but never worked on close quarters shooting and combatives?
Whatever it is, figure out what you need to work on, and compare an instructor's course offerings and points of instruction to your goal.
2. One of the best parts of a training company's website is the "About Me/Us" section. You should be able to tell what the instructor's pedigree is from this section. Do they have military, LE, or govt experience, and does it matter? What teaching credentials do they have, and do they matter to you? What other courses have they taken? Does their background and training resume show congruence with what they're claiming to teach? What is their philosophy on teaching/training? If you're looking to get into scenario based training, force on force, or legal issues, check to see if your instructor is familiar with the use of force laws and rulings for your AO. Do these things matter to you, and do you like what you see?
The advice above is worth exactly what you paid for it.
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