In other words, using the term "AR-10" generically can make it so Armalite loses the right to it's own intellectual property. It would be like calling every strength based comic book character a Superman until it becomes so generic that DC is forced to surrender claim to their most icon figure.A trademark thus popularized has its legal protection at risk in some countries such as the United States and United Kingdom, as its intellectual property rights in the trademark may be lost and competitors enabled to use the genericized trademark to describe their similar products, unless the owner of an affected trademark works sufficiently to correct and prevent such broad use.
Notice that every other maker pointedly avoid using "AR-10" to describe or categorize their 308 AR
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