Blue label pricing (on the shelf) is set by participating retailers and is subject to MAP set by Glock. Obviously, it would be silly to sell a blue label gun at or near retail for red/white label guns, but there's nothing preventing participating dealers from doing so.
So when you go into a shop and ask for blue label pricing and they tell you what they charge... they're correct. Glock may charge you less (and from what I understand, they usually do). Another dealer may charge you less. But that dealer is 100% correct about their blue label pricing.
MAP may have changed on blue label Glocks, but $425-435 sounds about right. $398 sounds about right for a direct order from Glock. From what I understand, LE Dealers are free to use Glock's direct blue label pricing, but all other dealers must abide by MAP or lose the privilege of selling blue label Glocks.
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