My own 2 cents here.
America as a nation is one that tends to respect someone who has the guts to stand up, admit they were wrong about something, and ask for forgiveness in a genuine way. All of us, some more than others, have made decisions that in retrospect turned out to be poor ones. This one was particularly stupid and assisted in screwing over a bunch of good people for a number of years.
Some public admittance of that fact and some public contrition, along with taking steps to ensure that the world knows what Ruger's public position on such issues is now, would go a very long way towards rebuilding their reputation in the shooting community.
Even then, I think it will be a while, (years). If they don't do what I suggested above, I think it will be a generation before they recover their market share.
"Democracy is two Wolves and a Lamb discusing Whats for Dinner. Liberty is a well Armed Lamb willing to Contest The Majority Decision". Benjamin Franklin, 1755
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