I was just thinking this myself. I think what he is talking about is more in line with combat mindset and staying out of condition white than it is in the decision making process.
The ooda loop does not have to be necessarily a response to a violent situation. We go through the ooda loop in many insignificant decisions as well.
For instance;
Observe: Commercial stating there is a good fight in the UFC going on.
Orient: Figure out what channel its on
Decide: Do I really want to watch it?
Act: either pay the pony and click the button for pay-per-view or continue watching magpul dynamics DVD's, taking breaks from time to time to see if my beard grew in any "fuller" while watching.
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