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Ruger drops all 6.8 rifles
Ruger has dropped all its 6.8 rifles due to slow sales.
There are two possible causes for the slow sales:
1. 6.8 is not selling in general.
2. 6.8 sells, but only if you have a certain chamber and twist.
Not sure which one it is - but, I do think they would have sold significantly more if they did an SPC-II chamber and 1/11 twist. It is ok to make a product you want rather than what most customers want, but you have to accept you will sell fewer of them because of it and realize you are in a niche area.
Last edited by rsilvers; 01-22-12 at 22:30.
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