Originally Posted by
dobe
Here's why, in a conversation, be it oral or written, one thought evokes another. An answer will spawn a question. With a phone call, these additional questions are answered, because the questions are asked within the same conversation. Sometimes these questions are even answered before asked.
I remember years ago calling Randall Knives, and Gary Randall answered the phone. I had questions about how secure their stag handles were with using just epoxy. Nevertheless, I was awe struck that Gary would be answering the phone. He satisfied my questions, and many others that came afterwards during that brief call. I had my first stag handle Randall soon after. You see, a knowledgeable person on the phone doesn't try to sell. They are there to educate, and help guide the customer to products that are beneficial to them. It gives the customer a feeling of trust and puts them at ease. This is very important for the new kid on the block, but don't discount the value even for the well established companies.
You want to go one step further, invite people to your facility. Show the human side of your company. Leave your customer base richer when they leave than when they came. Oh wait, SOLGW has done that too.
My concern is that SOLGW and Scionics will not be able to give the personalized service when they get as large as BCM. Never fear, someone else will emerge.
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