It doesn't really matter so long as you know what the gun is doing between 0 Yds and your zero; and have a plan for the longer shots.
A 200 Meter zero is always the standard for me. No thinking involved when I switch guns, since I've done it this way for years (and before I had turrets, BDC or Mil (or MOA ) hash marks.
We generally shoot to about 350 yds in the local long range match, sometimes a little longer. We have another match in a long pistol berm that's always under 90 yds.
ETA: The hash marks on my 1-4 PST are too thin for my eyes to pick up easily. However it workes just fine at 330 yds (300M) using the center dot with a 200M zero. The hold point on 10" steel is simply the top edge - or a blond one over, depending on the load and barrel length.

