there's the answer i was looking for. now these price hikes are making more sense.
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Paid $630 for mine :)
Paid $650 last fall for the last one I purchased.
I think Trijicon has noticed their supply wasn't meeting their demand. A little price adustment always fixes that problem. No need to work overtime if you don't have to.
I think they use the same logic on their ACOGs as well. I guess I can't blame them.
S&B did the same thing a couple years ago, and then adjusted their prices back down when the demand leveled out.
I paid $625 out the door for a 1x4 model just two months ago.