BHI Marketing Blitz
Is it just me or have any of you guys noticed the marketing blitz being put on by BHI? Perhaps in response to the heat they have taken for manufacturing off-shore, these guys are going all out these days to gain credibility (and sales too, I suppose) in the market place. Not only do they have a new domestic manufacturing facility, they also came out with a Surefire style magazine; essentially a glorified sales add, complete with testimonials from guys downrange, as well as articles written by big-name gunwriters. These guys are really pulling out all the stops. Impressive marketing.
On the other hand, Eagle doesn't even print a catalog anymore. Or at least the last time I checked they were just referring people to their website. Slightly different marketing plans.
Working for Crossfire Australia, a military rucksack and load-bearing equipment company. Still doing limited design and development of nylon LBE.
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