I think there is probably a balance between getting the website up, and getting it up when their product line is a little more filled in.
On a side note, while I'm not doing their photography, I've worked with some companies where their web & graphics people were totally unsat and couldn't do anything right. Lots of rush for photography, and then sitting on the pictures for 6 months, that sort of stuff.
I'm always amazed at how many companies in this industry have problems with their websites or getting things done in a timely manner from the people they use.



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