Because regular deodorants and/or antiperspirants make my armpit skin very itchy. The Dove sensitive skin stuff is ok, but I have also used the mineral crystal with good odor control, no perfumes, and zero itch, even on freshly shaved skin.
Yeh, it's true everyone has different needs. For my part, conventional unscented antiperspirants don't itch and I don't shave my armpits.
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