I agree that gun ownership in the US is likely to be less regulated if it is a wide-spread interest not perceived to be limited to one party or political orientation. It's unfortunate guns have become a point of political tension, though it didn't happen overnight, and the current political division makes that worse (to your point about it being difficult for the NRA to play a role in lessening the impact of potential gun control bills). One method for combating this would be to introduce as many different types of people as possible to guns and their uses in sport, hunting, recreation, and self defense.
Still, I don't understand the suggestion the DNC isn't really interested in pushing for more gun control, or that they haven't tried to do so in any meaningful way since 1994. This assertion ignores everything proposed and brought to a vote by Dems in the Senate and House in 2013, after Sandy Hook, (and everything passed at a state level since) suggesting it wasn't a sincere effort by the Democratic Party. Those federal bills didn't pass, but it wasn't for lack of trying by those behind them. That in the end they were unable to secure a straight party line vote is more of a testament to the level of vocal, bipartisan gun owners at the time, and political clout of the NRA (including with Democrats in some regions) than evidence that the DNC wasn't really serious.
If you're simply stating they haven't been able to pass anything, irrespective of any effort to do so, I suppose that is mostly true at the federal level.
While I agree some anti-gun legislators likely understand every new push for gun control will sell more guns, I doubt it makes much of a difference for many. After Sandy Hook, gun control seems to have become a major source of campaign funds for Democratic candidates, mostly via Bloomberg funded organizations. It's also now an official part of the DNC platform, though practically this is less important than the funding issue. It seems the only reason many candidates feel comfortable with this is the growing perception (however false it may be in some cases) that liberals and progressives just don't own guns, or at least don't care about gun rights to the same degree as their opponent's constituents.
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