Gillette Ad

[FromMyColdDeadHand]

What a wasted opportunity. Their progressive heavy-handed virtue signaling totally ruined what could have been a really interesting message.

OK, I'll let slide a PoundMeTwo reference, but the 'toxic masculinity' and the overt use of the Young Turks Twit is over the top.

Not that I think Unilever is any better, but P&G is on the avoid list now and I'll never buy another gillete.

Besides being also being a little bit racist.

I can't figure out if these progressives are so tone deaf that they don't even understand that they are making things worse, or that they don't care. Do they not understand that this is at best a 50:50 position, instead of taking a more broad approach and getting 80-90% of people?

They will hide behind the big message of actually acting like a mensch and say that anyone who complains about the ad is some caveman, misogynist creep.

The a-holes in their ad dept are probably all enjoying their Zima's at the bar tonight. Metaphorically back-slapping each other (no touching) about how they used their billion dollar corporation and someone else's money to virtue signal about how woke they are.

[jsbhike]

Pick up a good safety razor and sample packs of double edge blades till you get one that hits the sweet spot then buy in bulk.

[SteyrAUG]

Just can't bring myself to GAF.

[SomeOtherGuy]

Autodeligitimization.

We are living in Weimar Berlin, c. 1928. No one will like what comes next, but some will dislike it more than others.

[Inkslinger]

My beard and I say gfys.

[AndyLate]

Thank you, I just found my CentCom mandated SHARP training video. There will be a test!

[OldState]

B89864A3-7EF6-429D-AD14-896E703EA6D8.jpg

[OH58D]

My son at the USMA - West Point receives a monthly shipment from Dollar Shave Club. He's says their product is quite acceptable, and no social justice messaging.

[Straight Shooter]

Ah jeez,,,NOW I gotta find another blade.
I didnt care much until I sat the rat faced bitch from Young Turks then a couple more f-tards.
PLENTY of other USA made options out there. Been wanting to use a straight razor for years..now would be a good time.
classicshaving.com for the win. OLD School stuff Ive been buying for years.

[26 Inf]

Aww, horse hockey! You guys are getting Lightfighter.comish talking about shaving at stuff.

I've been happily having Harry's Blades delivered for a couple years. You guys prompted me to look at their website. Under ABOUT I found a link to SOCIAL MISSION. I gulped, and clicked on it thinking I was probably going to be treated to a bunch of oil bearded lumberjack sexuals lathering each other up. I immediately noticed a lathered-up Mountie riding an elephant. This increased my feeling of unease.

I started kind of clinching as I read this: We give to organizations that challenge stereotypes around masculinity. But, down the page it got worse: Masculinity is evolving in real time. I thought, shit, I was feeling ancient and irrelevant because they just got ride of the last TOE Pathfinder Unit in the Army, and now men are evolving. Is my penis going to fall off? I better ask my wife to look in her purse and see if it is still there. It got worse when I read: We strive to support guys where they are, rather than where someone tells them to be. We spend a lot of time on the topic of masculinity here at Harry’s, and recently interviewed 5,000 guys across the U.S. to find out what really matters to them. Turns out it’s honesty over sports. Openness over stoicism. Explore the full results of our survey here. You might be surprised. Or not. Then they invited me to LEARN MORE

So I clicked the learn more button and read the survey (I like to read, anyways). Not too bad. I learned about the Positive Mindset Index and found that I'm in pretty good shape.

https://www.harrys.com/en/us/social-mission

But really guys, enough with the what blades are we using and shaving cream commercials, take that crap to the Lightfighter Team Room if you can gain admission. You forced me to traverse the edge of the light fantastic, and I count my blessings that I was able to return to Old Spice and Bay Rum Ville. I shall not go again.