Since most factory AR's source their components from OEM manufacturers and then assemble in house, who do you trust to #1 source quality components, #2 have the best QC, #3 quality workmanship, #4 warranty and customer service? To me BCM ranks at the top of checking all those boxes and then some. BCM has built brand recognition not only with the items listed above but also in the area of product development and T&E. I also like the fact that they put their products in the hands of professionals for feed back. A couple of other consideration are their track record, they seem to have a solid position to weather the fluctuations in a volatile industry and quality is consistent regardless of the market highs and lows.
I'm not saying they make "the best AR". But looking at the AR landscape in terms of a milspec duty grade weapon and/or a trusted source of components if you want to put your own carbine/pistol together I think you can buy with confidence and peace of mind.
There are probably several brands out there right now that won't be around 10 years from now.
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