Firearms industry add content

[MorphCross]

More advertisers need to show people of all walks of life having safe fun using firearms.

Along a similar vein demonstrating a positive defensive use that bridges a gap between conservatives and social Libertarians: Two women and two children enter an outdoor range facility. The visibly younger of the two women is carrying both a range bag and a rifle case. In the next scene you see the older of the two women wrangling eye and ear protection onto the two kids (and putting some on herself) while the younger women gets her light profile barrel AR out of its case along with a polymer framed wonder nine of any flavor. She sets up a variety of bullseye targets at varying distances. Multi angle cut takes from both behind the target as well as looking at the targets as they are being shot. Next scene shows her taking off her hearing protection and setting it on the bench amongst fired casings and unfired rounds. The wonder nine has a visible coat of carbon while the AR is gently letting off smoke from cooked clp. Camera is behind her as she turns around. She isn't smiling, she isn't frowning. She simply has a look of placid self-determination. Ad closes out with the brand of rifle or wonder nine. No byline. Just that.

[Norseman]

I get the fact that in today's highly saturated firearms marketplace there has to be some form of spin to stay somewhat relevant. But it sure seems like a lot of it is starting to have a "zombie horde" type quality to it that was (unfortunately) so popular a number of years ago. Some of it is just off putting and sets a false premise.

But what the heck do I know, I'm a nobody. But, as a consumer, there is a lot of this stuff that I just tune out, it just has become to much "silliness".

[AKDoug]

Wow looks like I unwittingly uncorked some pent-up angst here!

Firefly, whatever you are doing, you missed your calling. YOU should be the $220 / year ad exec.... better yet the name-your-own-price freelancer the FI industry will do anything to hire! With some of the other guys here an effective ad agency could be stood up! Well, maybe. I mean I too know what I'd like to see, very specifically but I do think it's possible these outfits shape ads to fit the demographics and returned surveys, numbers that don't lie although we ourselves may be outliers. I just don't know. Sex in advertising, all for it, but there again, if it becomes more than a flavor-adding ingredient, it becomes overbearing and there you are, you've taken badassery out and replaced it with sex and so once again you're not selling your product based on its merits or the merits of gun ownership.

Loving the responses. I feel validated... :-)

I'm so done with gun culture. I don't watch gun shows. I don't want to take run and gun classes anymore. I separated from Friends of NRA fundraising. I quit being the President and board member of my local gun range. I bought my own 57 acres and built my own range. I've had my fill of Fudds, Tactical Tommies, conspiracy theorists, and whiners. Not to mention vets with no combat experience telling me how it works on a two way range, and pompous assholes telling me I shouldn't carry a firearm if I'm overweight.

My support of the 2nd remains unwavering. I would support ads that show the normal every day Americans using firearms. We make up the vast majority of users, and the least visible in media and at the range.

[kerplode]

Firearms ads are ghey. And dumb.

I fast-forward past all that crap until I get to Uncle Larry, then I hit play again and let him teach me how to lovingly craft black-powder loads for my .57 Oldasfuk or how to convert my rusty old low-wall into cheap-to-shoot 357 magnum using nothing more than a spotless shop stocked with a half-million dollars of machine tools and pair of +4 eyeglass lenses.

He's Larry Potterfield and that's the way it is, god-damnit! If you don't believe him, you can go **** yourself.

[kerplode]

Here's my pitch:

A lumberjack stands in a booth at an indoor range, tactically shooting tactical targets. Another lumberjack walks into frame. He enters the booth next to Lumberjack #1 and sets down his case. Zoom to him unzipping the case...Slowly...Tactically. Lumberjack #1 glances over as Lumberjack #2 slides out his weapon. Their eyes meet. Tactically. Lumberjack #1 gives a tactical "What's up" and strokes his beard. Lumberjack #2 gives him a knowing smile. They're shooting the same pistol. Scene cuts to Lumberjack #1 holding the door to the men's room open for Lumberjack #2. They enter. Door closes. Scene cuts to black. Sig Logo.

Then Uncle Larry shows us how to tighten the lock-up on our $254,000 Purdy side-by-side.

[WickedWillis]

Honestly, the best advertising that HK ever received was courtesy of the SAS in 1980.



Yeah, if you're not Kyle Lamb then you should knock it off already, and even Lamb spends half of his show hunting.

But two things drive me the most crazy...

1. Slow motion footage of the action of the gun when firing, it was cool the first time and now it's just annoying.

2. That guy from Front Sight who can't hold any firearm correctly and insists on keeping his thumb on the same side of the receiver as his shooting hand no matter what firearm he is actually shooting. I'm sure he's a good shot, but drives me up the effin wall.

Both are regular features on Gun Stories.

Also hate the snappy, robotic moves people insist on doing while they are shooting. For example when they are done double tapping an AR, they immediately snap it to a 45 degree canted angle because they once saw a Navy Seal do it and then snap to a low ready. Almost reminds me of people pop locking / break dancing but with firearms. It's even more retarded when done with a Costa "hand behind the front sight" hold.

Just shoot for speed and accuracy, we don't give points for style. It's not interpretive dance. Ben Stoeger is truly one of the greatest shooters I've ever seen because he would crush Hackathorn drills wearing shorts and flip flops.

The thumb on the same side as your trigger finger is something I have seen popping up lately all over social media and Youtube. Definitely a industry pet peeve of mine right now too. I thought I was alone in that

[Doc Safari]

No! NO!

The redhead is used to sell Glock and she must be Bella Thorne



Dont F with me on this, Doc. I love you man but I have this tapline to fetishry that mpst dont.

it is my superpower

I'll take Anne-Marie Rhodes for $200, Alex. Pity she left Davidson's Gallery of Guns. Pregnancy I think. Downgraded my cable bill and flushed those channels upon learning this. Goodbye gun TV. Without Anne-Marie Rhodes and R. Lee Ermey ya just ain't the same. Although Michelle Viscusi once in a blue moon is eye candy, too. Not worth paying extra for those channels anymore, though. I counted, lessee, ZERO bad reviews of something on those shows. Amazing record of only showing off perfect stuff. That's when you realize Guns and Ammo, Gun Stories, etc., are all just infomercials. Didn't mean to burst the bubble.

Here's how I "F" with you, Firefly. I know a local girl who's a dead ringer for Bella Thorne. Dead. F.**ng. Ringer.

[The_War_Wagon]

I think Mat Best should make firearm commercials. Not only would they be more entertaining than the shows, I'd quite likely buy whatever he's hawking - maybe even a Glock!

[Doc Safari]

I think the last time I really enjoyed the firearms channels was back when R. Lee Ermey did the Glock commercial where he hears a burglar, gets out of bed, grabs his pistol, looks at the camera, and says, "Somebody picked the wrong house."

It's been same-old-same-old since then.

[Diamondback]

That works for me... but she needs to be a redhead.....

Maybe a MILF brunette, librarian glasses...