Originally Posted by
Renegade
Gotta love the younger generation who thinks this car was made for them, yet almost none of them provided any input to GM on it.
On other hand, everyone I know 60 and older, most multi-vette owners, who have been involved in the Vette program for decades (like the build your own engine program), have told me they have been asking GM for this for decade or more. Of the 6 I have talked to, all already have one reserved before announcement.
The median age of Porsche, Ferrari, Lamborghini buyers comes out around late 40s.
The current median age of a Corvette owner has been 61 for about a decade.
A decade before that it was 55.
This was not the case in the late 60s/early 70s.
Over the past decade, they have averaged about 20k sold a year.
Lamborghini only sells about 1000 a year. At a much different price point.
Porsche is selling over twice as many cars a year in the US.
Ferrari about 2k a year, again at a much different price point.
Mercedes and BMW sell about 300-350k cars here a year.
This demonstrates a couple of problems.
The average Corvette buyer is older than the average Lincoln, Cadillac, Bugatti, Bentley, Mercedes, BMW buyer.
If a car is being know as for old as shit buyers, and your average age is higher, that is not good.
It is especially not good when when your car is supposed to associated with a premier, luxury purchase, but the makes from other luxury brands are selling ten times as many cars.
When you use logic to explain cost as the issue, but far more expensive performance cars have a much younger average buyer, it falls apart.
It needs to be performance enough to make people’s jaws drop. They have done that.
It needs to be prestigious enough people see it as a luxury and ego model.
But it needs to be inexpensive enough young people can buy it.
Two diametrically opposed 180 degree opposite tasks.
Young people wanting, buying, and lusting after your stuff is important. They have a lot of potential as repeat customers.
A huge percentage of Corvette buyers are repeat owners.
You can sell way more Corvettes to a guy that starts buying at 25 than someone at 65.
Can they make it cool?
I don’t know. An American just launched to the ISS for the 50th moon landing anniversary. A West Pointer MD tabbed combat diver astronaut. Paint one red, white, and blue and give it to him when he comes home.
But wait.
That’s just some Boomer, gen x model racist patriarchy shit.
Give one to Black Widow in her new movie. But wait, she’s just some racist hetero that inappropriately subjugated anime culture.
Give one to black panther in his new movie. There will be others turned off.
There seems to be no cohesive way to make it cool.
“Where weapons may not be carried, it is well to carry weapons.”
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