Beretta has established "special pricing" on this gun, apparently to stimulate sales. The standard black full-size APX is $329 and the FDE full-size is $339, although I don't know if all retailers are offering these prices (Bud's is one that is).

By all accounts it's not a bad gun (although it seems to function most reliably with stronger loads). I take it that it just got lost in the sea of polymer guns currently swamping the market?