Almost seems like they ran the plastics to get enough cash to buy the aluminum billets. If I were attached to that company, I would strongly encourage them to continue to offer both so they don't alienate their initial customer base.
Secondly, I would point out that most people are aware of what offerings in the way of billet lowers cost. I do understand costs being directly related to volume, but for a non serial numbered component, it might be time to do an intro sale or price lowering event.
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