Extremely important. Take Neyland Stadium (University of Tennessee) as an example. It holds 102,455 patrons. Even if tickets were only $40 per person (they aren't) and they sold out, that's still $4 million in ticket sales for a single game. And that's not counting the clubs and suites which command a far higher price. Typically, there's six home games a season so you're looking at baseline $25 million just on ticket sales for a single season. Obviously, that's going to vary significantly for smaller universities and lower ticket prices. But it's certainly not counting in concessions, parking, program sales, etc.
TV cannot compete with that kind of money per game, per school. Now, there are "social distancing" items that are being discussed at a lot of places. Like "$50 buys you the game on Sooner Sports where it's being broadcast" and you watch it like pay per view. Obviously, that's on the non-network televised games. Basically no crowd games. Or they are talking about social distancing with limited fans coming in (good effin luck with that).
It'll be interesting to see what happens in the next couple of months. I have this feeling you have a whole bunch of Athletic Directors telling the NCAA they best get it fixed because football is going to be played with or without them. To coin the old saying "if you build it, they will come." If they play football games, especially in places that are football crazy like Oklahoma, Texas and the entire Southeast, people are going to be lined up to get in.
FYI, here's the top 27 athletic departments that make nine figures a year. There's some figures on there with how much football makes per school.
https://www.businessinsider.com/scho...ghorns-2017-11
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