They have a list of widgets and doodads that they can install. They have 3-5 trim levels. They have to save some widgets for the top trim level, otherwise why buy it?
Is this system stupid? 100%. I really think Ford is on to something with the Bronco. You can add the Sasquatch package to ANY trim level. Game changing. Also, in my opinion, the “Limited” top trim level should be a “comfort and luxury” package but safety equipment should be standard on all trims.
I think car companies should have one trim, that you add packages to. Any package you want, and you can have multiple.
Vehicle + nothing (base model)
Vehicle + Appearance Pkg (sunroof and different wheels of your choice)
Vehicle + Cold Weather pkg (Heated stuff)
Vehicle + Off-road OR Sport Pkg (suspension, programming, drivetrain changes)
Vehicle + Comfort and Luxury pkg (leather, different stereo, power trunk, whatever else)
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