Now that CZ owns Colt, what should they do first?

[call_me_ski]

To do list:

1. Get the Colt Canada MRR offered here. They truly are some of the finest rifles available anywhere in the world. Offer 5.56 Mlok and railed guns in 10, 11.5, 14.5 and 16 and call it done.

2. Keep the 6920 around and add a dolled up version that offer a modern handguard that is priced below the 6940 at the moment.

3. Create modern Colt handgun. A dolled up P10 is the easiest answer and it can be at marketed heavily to the Canadians because they wanted a license to make a handgun to replace their high-powers domestically. They recently amended this requirement because no offers where forthcoming but CZ’s acquisition of Colt Canada may have changed the equation. The market doesn’t need another striker fired 9mm, but colt sure does. Market this gun heavily to LE. They know and trust the Colt name unlike CZ. If for some reason they design something from the ground up use a chassis.

4. Reintroduce the 901 with the Mlok handguard the Canadians have and actually market it. They have a winner but just sat on it.

5. Move Colt 1911 production to Dan Wesson. Keep the Colt Rail CCU(add a commander variant as well), M45A1, and modernize the rest of the line (with sights and beavertails) but keep them classic in appearance. Add a WWI and WWII reproductions. Should pair nicely with Dan Wesson’s more contemporary style and not cannibalize each other.

6. ADD A MARKETING DEPARTMENT

7. Expand their revolver line up. Add a couple more stylized versions similar to the Smith SSR etc.

8. Market the Colt Canada EAGLE as a 40mm less lethal launcher as a package with rifles and pistols to LE.

This is off the top of my head.

[1168]

6. ADD A MARKETING DEPARTMENT
.

Why??

[Stickman]

Why??

Because they outsource it last I knew.

[call_me_ski]

Why??

Because they need to stay relevant. Especially if they actually begin introducing new guns.

Also the need to sell me a CK901.

[PracticalRifleman]

I think it’s hard to argue that moving and ditching the union will be in Colt’s interest. A real market research operation is also imperative moving forward.

They need to be competitive. I know many will prefer a stock 6920, but in the commercial market things like the Springfield Saint outsells 6920s. Being “pure” doesn’t matter if it doesn’t keep the lights on.

And quit making butt-ugly 1911s....here’s looking at you new Combat Elites.


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[Vandal]

There is a lot to unpack and attempt to fix with Colt. Right now, they are not well known outside of certain circles and on the commercial side exist out on the edges. At one point, the 6920 was *the* baseline rifle for a fighting gun. I think the first major step is getting out of CT and dumping the union, I say this as a union member. That should be coordinated with a mass firing of all brass and prior military officers working in management. I agree with the 2 weeks of any in an envelope with security marching the suits to the doors. Colt is a dying business who lived for years on gov't contracts with no reason or desire to innovate anything, kinda like HK but worse.

I think the folks at Dan Wesson need to take over 1911 and revolver production. There is a gap on quality control and aesthetics with Colt 1911s when compared to DW guns. Stop acting like Sig with 62 (according to the website) versions of a 1911 and focus on building maybe 5-10 really well. Same with the revolvers, they show 15 versions on their website now. They might want to at least acknowledge they Fudds and Boomers aren't buying as many guns and are dying out. A well built Colt 1911 that is RMR compatible would be a good thing to offer now. Colt ARs aren't the top step any more either. They need someone, anyone, who can get that mess back on track starting with bringing all part production back in house and cutting back on models offered until those are again mastered.

Colt's marketing and social media presence is pitiful. Meanwhile CZ, Sig, Glock, and Walther are all about that game and gun games. Go look at Colt's Instagram, they have 1299 posts of 1911s, revolvers, old timey leather, black and white photos, clothing, old movie and TV show references, and boring pictures of their competition shooters. Very few photos of their AR line make it. That does not appeal to those of us in "Gun Culture 2.0" and they aren't getting our dollars. Colt should also lose the NRA banner ad on their website and join up with someone else. I remember Colt and the NRA selling us out to the Clintons in the 90s.

[Diamondback]

So many good ideas from Vandal above. Pare each line down to a "Regular Production" core of about half a dozen models, maybe a dozen at most, then have 2 or 3 slots in the catalog for "Classics Revisited" that switch out every year. The basic WWI 1911, WWII 1911A1 and "standard" 4.75" SAA should all be Regular Prod models, things like the "Wyatt Earp Buntline" should be "yearly specials."

Definitely get their head out of their ass in more tech- and parts-sharing across the border, I would LOVE to replace the airsoft-crap tri-rail on our C8 with the real deal.

[Arik]

How about just some left hand friendly guns?!?

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[VIP3R 237]

How about just some left hand friendly guns?!?

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I remember at Shot show in 2015 or 16 Colt had a bunch of their M4’s set up with the same right side bolt catch as their 901 rifles. I never understood why they didn’t make it to production.

[Arik]

I remember at Shot show in 2015 or 16 Colt had a bunch of their M4’s set up with the same right side bolt catch as their 901 rifles. I never understood why they didn’t make it to production.

And CZ is no better, although their new new firearms are ambi (P10, Scorpion,) VZ58 is accidentally lefty.

Their legacy handguns.. The 75 and it's newer versions have decockers on the left side but finding one with a right side decocker is like finding a unicorn. And they make like one left hand bolt action in a limited amount of calibers. It's 2021! Let's step out of 1980

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