More GOOD news from Winchester... not...

[The_War_Wagon]

I saw another article this morning, on how copper's going up, so this isn't entirely surprising.

Winchester Announces 2021 Price Increases on Ammunition and Reloading Supplies

March 23, 2021
Winchester Ammunition v

March 22nd, 2021 Winchester ammunition announced an increase in all ammunition prices effective May 1st. The letter from Winchester is below but amounts to a fairly large increase in the cost of ammunition.

March 22, 2021

To All Winchester Ammunition Customers:

Thank you for your commitment to Winchester and Browning Ammunition in support of our legendary products.

Due to the increased cost inputs for manufacturing ammunition, it is necessary to increase ammunition prices for all shipments, including backorders, beginning May 1, 2021.

Ammunition will be subject to the following price increases.

Shotshells + 5%-12%
22 Magnum Rimfire ammunition + 5%-15%
Hunting Rifle ammunition + 5%-15%
All Centerfire Pistol ammunition +8%
Components +10%
Primers +25% (Due to our current backorder situation, until further notice, Winchester is not accepting new orders on primers)

These May 1, 2021 increases will affect all pack sizes, sub-brands, and special make-ups.

All existing orders and future orders shipped on or after May 1, 2021, will be shipped at the new prices unless you notify us requesting cancellation. Procedures for repricing back and future orders will be issued with new pricelists and programs in the coming weeks.

Sincerely,

Matt Campbell

Vice President, Sales & Marketing

[opngrnd]

Not surprised. They'll have a reconditioned market and its probably their first large price increase in years.

[signal4l]

Terrible news. I was cautiously optimistic that things were going to get better in the near future. Wrong

[Red*Lion]

Things are slowly getting better. Prices are starting to go down, product is starting to become a little more available and Remington recently announced that they are now fully back on line with manufacturing. Winchester is just the first of those that are going to increase prices. Even on top of the anti-gun panic, an illegitimate marxist as POTUS means that gas will be up over $4 a gallon come next year and the cost of all products will continue to rise.

[SeriousStudent]

Things are slowly getting better. Prices are starting to go down, product is starting to become a little more available and Remington recently announced that they are now fully back on line with manufacturing. Winchester is just the first of those that are going to increase prices. Even on top of the anti-gun panic, an illegitimate marxist as POTUS means that gas will be up over $4 a gallon come next year and the cost of all products will continue to rise.

I really think you are correct about that - rising cost of labor, energy and commodities will certainly drive prices and then inflation higher.

I do hope to grab some primers this fall. Fingers crossed.

[C-grunt]

I remember a similar letter coming out in late 2019 from ATK ( I believe) that said ammo would be going up in price about 10-15 percent over the next couple years due to increased cost of raw materials and labor.

[DG23]

Primers +25% (Due to our current backorder situation, until further notice, Winchester is not accepting new orders on primers)

That is a big damn jump compared to the other increases.

I noticed the 'regular' listed primer prices go up at Midway on a few different brands I looked at recently. Guessing this will not be limited to Winchester primers going up that much of a jump.

Is good to have a small stock but starting to get the feeling that the new 'normal' will be a good bit higher than before when things settle down. Hoping I am wrong.

[Gallo Pazzesco]

Can't say that most of us old timers didn't see this coming ... and it'll only get worse until people quit buying ... which ain't gonna happen anytime soon.

Corporate gun companies are making record profits. Sometimes I wonder if they don't actually relish these days of high anxiety and panic buying. They make HUGE profits every time it happens and ... I dunno, seems as if some of these CEOs almost hold disdain for we buying public who put pressure on them to meet demand. I've seen comments by a couple of CEOs almost berating customers who are asking "why the big shortage? Where's the ammo?"

Lemme ask .... does anyone really know who makes all the primers? Primers are apparently the real issue across the board. Who makes them, where?

[AndyLate]

This is an interesting study, from 2010, regarding military ammunition production at Lake City.

https://alu.army.mil/alog/issues/Sep...arms_ammo.html

Andy