IMHO, they have been losing some market share to Holosun, Sig Optics, Primary Arms, Vortex, etc for some time now, mainly because of their price point. This seems to be a marginally improved product with a little lower price point to compete with the competition. Every so often capture peoples believing with something new and rinse and repeat. I personally would have liked to have seen something with a * larger square viewing window * like the Holosun AEMS RDS. The Holosun AEMS (sight only) weight just .1 oz more than this new Aimpoint RDS.
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