Wolf has an interesting background. The brief that I was originally given, touched on external studies stating that that a dark neutral grey was more likely to blend easily into its background under low light conditions than black. The idea was to use this knowledge to identify the ideal grey to be applied to a new uniform program for specialized LE teams. However, as these uniforms were not always going to be used in the dark, we didn’t want the uniforms to be too dark of a grey. They needed to blend into the urban environment under differing light conditions. Taking all of this into consideration, I spent some time doing personal exploration around the city (Vancouver) observing the various shades of grey as seen from roads, buildings, cement barriers, etc. As well as reviewing countless images from other major cities across the world. I was able to narrow down to 4 shades, which we reviewed as a group to zero in on the best option. This was the birth of (Urban) Wolf. Wolf then became widely adopted in the industry, it was an exciting colour evolution to be a part of.
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