I am also not a fan of "build" even when it's a 1911 that someone has put >100 hours into. But it has become the word. English marches on.
SBRSarge, you are so right, our version of English is the world standard.... well, to us at least. As a fellow Michigander, would you agree there can be a little bit of a Detroit accent? I guess anywhere you go, any country, the people in the cities speak a little more frankly and efficiently. I see the Detroit Metro accent and the Chicago accent as different and yet similar in some ways.
Advertising plays a significant part in changing the language whether you call it corrupting it or advancing it (for my part, corrupting it, usually). Advertising gurus are quick to pick up on and proliferate what many of us would consider outlandish slang.
Bookmarks