
Originally Posted by
jsbhike
You reminded me of the Filson catalogs through the years where one of the user endorsements was from a bush plane pilot who crashed in sub freezing temps and was trapped in the wreckage for hours(maybe a day or 2) and credited a large part of his survival to wearing a Filson wool coat that kept him from freezing. That was probably the toughest endorsement I recall, but the others were similar and for the longest time that kind of scenario played the primary role in Filson's marketing.
Last catalog I saw still had a lot of that, but the clothes were starting to change some and one of the life saving endorsements was some dude waiting a few minutes on a train or bus in Boston just a few pages over from bush plane fellow's story..
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