I agree with you on the Magpul/ Noveske deal, but those were limited edition items which were based off Noveskes weapons. The lower is one which people had been wanting for years.

By seeing the DD M4 for sale on Gunbroker before its in the hands of any established dealers, its kind of like a straight to video movie release. I've got no doubt that it will bring more money that way, but I think the launch of a new weapon for a major player in the weapon community deserves better. Then again, there are brick and mortar stores no doubt complaining about the internet, so I can see both sides.