What this new ammunition needs to be taken seriously is a boost from some bold, agressive marketing. I suggest using magazine ads featuring an "agent" clad in all-black BDUs with lightning bolts and wild neon graphic lettering and shiny black boxes.
I'm not so mush a "lightning bolt" fan. I think flames...
Seriously though, I'm not forming an opinion or passing judgement on this stuff until it has been tested by
unbiased experts in calibrated ballistics gel using standard FBI protocol. It appears to have promising qualities that specifically address the heavy clothing issue.
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