Colt has definitely established a pattern of joining the party late, and then showing up with new models which often arouse more curiousity than admiration, but what bothers me is that they put so little emphasis into staying relevant for the civil market.
This whole "Colt Tactical" thing is confusing in the extreme. The boys roll into town for the industry's biggest symposium, set up their new displays, hang a few newish/reheated rifles on the wall, float a promising new URL and wait for us to work ourselves up into a lather.
Well, Colt -- here we are. What seems to be the trouble with www.colttactical.com? How is it that you cannot even seem to figure out how to launch a placeholder page? I'll bet you could give a cool poster to a some 14-year-old at Hartford Middle School, and he could have something decent up and running in about an hour.
I could do it in 20 minutes -- and you can keep the poster.
Colt cannot seem to get marketing right, no matter how hard they try. Are they doing this "Colt Tactical" thing, or not? If so, is any of this still going to be relevant by the time they get around to fixing it? Colt is simply too big and too well-established a company to be making these kinds of errors, and the complete lack of follow-through here is simply beyond my comprehension.
AC
Last edited by Army Chief; 06-17-10 at 07:23.
Stand your ground; don't fire unless fired upon, but if they mean to have a war, let it begin here. -- Captain John Parker, Lexington, 1775.
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