Leupold's last great hope....(Tactical market)???

[SHIVAN]

...and overall revamp a very tired and far surpassed optic company imho.

You may know all the things you claim to know, after I illustrated them,and that's fine, but the qoute above led me, as a casual reader, to believe that you thought somehow that 1/4 of their total line of optics, maybe less, was somehow going to "bring back" an optic company that isn't really failing or lacking in any way.

Fact is, I am fairly certain that their bread and butter hunting and target line is pretty strong, for all the reasons I mentioned, and for which you seemingly agree, but want to be a contrarian about it anyway.

Yes, they've been doing the Long Range Tactical for well over a decade, and changed it from VariX-III Tactical to Mark 4 LR/T, etc, but I am fairly certain this is a small segment in their overall sales, as the sportsmen worldwide far outpace the guys like us who might be also concerned with tactically sound optics too, though not have a job where we get to buy on a government PO.

Leupold is pretty stong, and yes their new lineup makes them stronger.

[Nightvisionary]

What alot of you don't seem to realize is the Tactical market is a very small niche especially in regards to scopes for precision rifles. Nightforce and U.S. Optics make great stuff but they are small frys compared to Leupold. Those two companies survival depend on the tactical market but the vast majority of Leupold's sales, well over 80% are not in tactical.

Leupold makes and sells alot of stuff besides scopes. Laser rangefinders for hunting, golf and archery, trail cameras, binoculars, spotting scopes, bore sighters etc. That is not even counting the Redfield line of hunting scopes they now produce.

As good as the smaller companies may be the vast majority of precion rifle scopes used by the military are Leupold. When the U.S. Marine Corps wanted a 1.1x8 variable power scope designed and manufactured who did they go to? It wasn't U.S. Optics.

Im partial to Leupold because unlike the other manufacturers they manufacture their scopes in their own factory in the United States.

[The_Biased_Observer]

When the U.S. Marine Corps wanted a 1.1x8 variable power scope designed and manufactured who did they go to? It wasn't U.S. Optics.

Im partial to Leupold because unlike the other manufacturers they manufacture their scopes in their own factory in the United States.

It's ironic that Leupold Tactical Division is led by a Marine. They have two others in upper level that are Marines.......

And they proudly used outsourced glass, like just about everyone else.

It's odd that American engineering still has yet to produce acceptable glass for high end optics, seems like a void that a could be filled and made profitable.

[ICANHITHIMMAN]

It's ironic that Leupold Tactical Division is led by a Marine. They have two others in upper level that are Marines.......

And they proudly used outsourced glass, like just about everyone else.

It's odd that American engineering still has yet to produce acceptable glass for high end optics, seems like a void that a could be filled and made profitable.

Corning made the glass for the hubble. We just cost to much thats why.

[ALCOAR]

What alot of you don't seem to realize is the Tactical market is a very small niche especially in regards to scopes for precision rifles. Nightforce and U.S. Optics make great stuff but they are small frys compared to Leupold. Those two companies survival depend on the tactical market but the vast majority of Leupold's sales, well over 80% are not in tactical.

Leupold makes and sells alot of stuff besides scopes. Laser rangefinders for hunting, golf and archery, trail cameras, binoculars, spotting scopes, bore sighters etc. That is not even counting the Redfield line of hunting scopes they now produce.

As good as the smaller companies may be the vast majority of precion rifle scopes used by the military are Leupold. When the U.S. Marine Corps wanted a 1.1x8 variable power scope designed and manufactured who did they go to? It wasn't U.S. Optics.

Im partial to Leupold because unlike the other manufacturers they manufacture their scopes in their own factory in the United States.

Your point wasnt missed on me and prob. anybody else...I realize now that the title of this thread could perhaps be misleading to people who like leupy binoc's or $300 hunting scopes.

[SHIVAN]

...to people who like leupy binoc's or $300 hunting scopes.

The type of people who are here, and in general apparently on the internet, are far, far outnumbered by the typical consumer of Leupold's line of excellent hunting, target and tactical products. A vast majority of them will pass their entire life without needing FFP, latest tactical whizbang reticles that take an Android to decipher, or zero stop equipped super BDC dials.

This new lineup will energize a very small niche of guys who take themselves way too seriously, and a lot of folks who make their living shooting guys in the face, but don't get to choose their optics specifically.

I'm sure all the guys using the older TS-30's, or other Mark 4's, were never as effective as they could have been because they were using underachieving Leupold optics on gov't issued killing devices.

[Nightvisionary]

It's ironic that Leupold Tactical Division is led by a Marine. They have two others in upper level that are Marines.......

And they proudly used outsourced glass, like just about everyone else.

It's odd that American engineering still has yet to produce acceptable glass for high end optics, seems like a void that a could be filled and made profitable.

It's not that American engineering doesn't have the knowledge to produce high quality optical lenses. The fact is that the manufacturing capacity just no longer exists in the U.S. It's just one of those items like television sets that are no longer manufactured here so everyone, Leupold, Nightforce, Nikon, US Optics etc purchase their glass from Asia.

[Belmont31R]

It's not that American engineering doesn't have the knowledge to produce high quality optical lenses. The fact is that the manufacturing capacity just no longer exists in the U.S. It's just one of those items like television sets that are no longer manufactured here so everyone, Leupold, S&B, Nightforce, Nikon, US Optics etc purchase their glass from Asia.

S&B makes their own glass as does Zeiss and Swarovski.

[ALCOAR]

The type of people who are here, and in general apparently on the internet, are far, far outnumbered by the typical consumer of Leupold's line of excellent hunting, target and tactical products. A vast majority of them will pass their entire life without needing FFP, latest tactical whizbang reticles that take an Android to decipher, or zero stop equipped super BDC dials.
This new lineup will energize a very small niche of guys who take themselves way too seriously, and a lot of folks who make their living shooting guys in the face, but don't get to choose their optics specifically.

I'm sure all the guys using the older TS-30's, or other Mark 4's, were never as effective as they could have been because they were using underachieving Leupold optics on gov't issued killing devices.

Its understandable why some people hate to see others eat a filet mignon when they decided to a sloppy joe, because after all in theory they both get the job done...right?

Again, not talking about Leupold's massive overall empire...just that wee little piece called the "tactical" segment....please leave out the discussion about the various good non tactical leupold stuff you own. Thanks

[d90king]

S&B makes their own glass as does Zeiss and Swarovski.

...USO?