I believe it's in your company's best interest to list ANY and ALL specifications of the rifles you are selling. This isn't quite the type of market where people are keen on just assuming a given company is going through all the necessary steps when making an AR.
If you say you use "rigorous testing," what do you mean by this? What does the "intense scrutiny" entail? I suppose my point is, these are the types of phrases that everyone uses and they tend to sound cliche when they are left standing on their own. There's no reason to remove the rhetoric, but there's also no reason NOT to expound on it, and give something substantive. On your site, the page for the Upper gives about an order of magnitude more information than the page for the complete rifle.
Just some of my observations.
"I have your number. Consider yourself warned."
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