Reebok & Crossfit

[Smash]

I started seeing ads for Reebok and crossfit.

"The sport of fitness has arrived"

I understand the die hard crossfitters are very into their workouts. But does anyone think this is nationally big enough to be profitable for Reebok or is this going to be a failed attempt?

[J-Dub]

Its Reebok, i think just about any business is profitable for them.

[PT Doc]

I think it's going to be profitable. The masses are always on the lookout for the next big thing, even though Crossfit and cross training have been around for some time. The appeal of having some cool new gear to wear and using all the Crossfit lingo to describe their new workouts to their commoner globogym friends will sell a lot of stuff. Ultimately, I think Crossfit will get watered down as the soccer moms/couch potatoes flock to all the boxes that will spring up to cash in on the "next big thing." But the money will be there in the beginning.

[Smash]

Who will this be more of a benefit for?

Crossfit: getting national brand recognition with TV ads etc?

Reebok: Getting in line with the "next big thing" before the other giants of sports apparel do?

[Abraxas]

Who will this be more of a benefit for?

Crossfit: getting national brand recognition with TV ads etc?

Reebok: Getting in line with the "next big thing" before the other giants of sports apparel do?

I think this will benefit Reebok more. I have drank the Crossfit koolaid and love it, but it is not for everyone. It will be just like any other fitness program and have an ebb and flow, but Reebok will catch the people coming in that thunk gear will overcome their lack of fitness. Crossfit on the other hand is already world wide, so national attention, it already has. Just my guess anyway.

[bakercountyboy]

I lost 48lbs doing crossfit in the police academy.....soo yea i def drink the crossfit kool-aid. Crossfit is huge now

[mike boufford]

Whether crossfit benefits or not is immaterial. As Yogurt the Great said in Spaceballs: moichandizing, moichandizing, moichandizing..... Reebok is in it for the money period, and will get out of it should the money vaporize.

[Smash]

I think this will benefit Reebok more. I have drank the Crossfit koolaid and love it, but it is not for everyone. It will be just like any other fitness program and have an ebb and flow, but Reebok will catch the people coming in that thunk gear will overcome their lack of fitness. Crossfit on the other hand is already world wide, so national attention, it already has. Just my guess anyway.

Basketball is worldwide and has national attention. Most people may understand something called crossfit exists but I wouldnt say it has national attention.

This isnt an asshole question....Do the crossfit games get televised or anything? I'm not aware if they do and im not being sarcastic.

[GotAmmo]

Basketball is worldwide and has national attention. Most people may understand something called crossfit exists but I wouldnt say it has national attention.

This isnt an asshole question....Do the crossfit games get televised or anything? I'm not aware if they do and im not being sarcastic.

This partnership started a year ago with the 2011 Games.... there venue got larger, going from farm land scenery to the Home Depot Center in Cali. As far as televised... yea last years games was...on the Inter Web of course, but that could change.

Everyones on the bandwagon... I was more shocked seeing Westside Barbell Powerlifting gym join the ranks and offer a seminar

[PT Doc]

This isnt an asshole question....Do the crossfit games get televised or anything? I'm not aware if they do and im not being sarcastic.

They were on ESPN recently.