Each bolt catch spends 26 minutes on the machine, with all its minute angles, ledges and notches, ABC/R v3 is even more difficult to make than before. At $58, we're under charging for it. The market probably can't bear a $70 bolt catch, which is where it should be going for, we don't want to price it out of reach of folks that want and/or need it.
There was a time we had to contend with comparable products MSRP, but we blew through that long ago, it's no longer one of the metrics. Our MSRP is largely based on our cost, and we dial down the MSRP and decrease our margin when necessary so some aren't so expensive, they belong in the collectable category. We don't charge more simply because we can command it.
There has never been a MIM or cast ABC/R. Small batch runs allow us to make changes as needed, and given the time intensive nature of billet machining ours, ABC/R v3 can't be mass produced, but that is not our goal anyway. The Army won't be kicking down our doors to buy them, we're happy to make them the way we like it, quality over quantity, and function over form, 26 minutes at a time.
Last edited by Duffy; 10-28-20 at 13:13.
Roger Wang
Forward Controls Design
Simplicity is the sign of truth
Bookmarks